In the fast paced and highly visual world of online promotion, images get preferential treatment and words are too often just a secondary thought. But smart writing is still the best way to engage and inform an audience.

Buying decisions are complex. While an image may catch attention, it's the carefully crafted message that persuades further action. Words draw readers in. They tell stories with multiple layers of emotion and meaning. They help customers connect to a product or service first in their imagination, then by physical action, like clicking "sign up" or "purchase now" buttons.

At Pixsoul we love images but we also believe smart copywriting is the only way to paint a full picture.